Capelon began as a small Swedish pioneer in smart street lighting. With a handful of people and an open, scalable IoT platform, the company helped municipalities save energy, optimise operations and create safer public spaces. When Fagerhult Group acquired Capelon in 2025, the goal was to pair this innovation with Fagerhult’s international reach and sustainability agenda. Fagerhult Group is committed to the Science Based Targets initiative and to achieving net-zero by 2045 and has near-term targets to reduce Scope 1 and 2 emissions by 70 per cent and Scope 3 emissions by 30 per cent by 2030. Our smart-lighting portfolio, anchored by Capelon, is central to achieving these goals. 

Business Development Manager Germany, Capelon

We are now recruiting a Business Development Manager to lead the expansion of our smart outdoor lighting platform across Europe, with a particular focus on Germany. This is no ordinary position—it’s an opportunity to build something from the ground up in Germany. You will be the linchpin, setting the direction and driving expansion forward, empowered with trust and the freedom to make an impact. You will have the mandate to build market presence, cultivate partnerships and shape the organisation for success. 

About the Role 

Stepping into this role offers a unique opportunity to make a real difference—for the cities of the future and for the climate. Capelon's technology is already making a significant impact by reducing energy consumption and creating safer environments—and now the opportunity arises to lead this movement forward and become a decisive force in Fagerhult Groups journey towards net-zero emissions by 2045. Here, you have the baton in your hand, ready to leave a real mark on the company’s goals and sustainability ambitions.   

At the same time, you’ll have the support of a dedicated and skilled team for outdoor smart solutions within Capelon. With expertise in product management and research and development, and a network of luminaire brands, everything you need to succeed and grow together is within reach. 

Capelon stands for innovation and openness. Our platform is flexible and scalable and can grow beyond today’s lighting solutions—with capabilities to be an integrated part of the smart city of the future.

Who Are You 

If you’re a strategic business builder with a passion for smart city solutions and climate action, let’s talk!  We are looking for someone with 15+ years of experience in business development or solution sales, including at least 5 years in B2B and IT services. Experience selling to the public sector is an added advantage. You bring with you an understanding of large company environments and are familiar with processes and structure, yet you also thrive in entrepreneurial settings where you can take significant responsibility, especially when it comes to building new business and relationships in the German market – particularly with municipal clients and other relevant partners. 

You have proven experience leading market entry or expansion initiatives, preferably in smart cities, IoT, or energy efficiency. This is about translating strategy into concrete action while laying the foundation for the business to grow and expand into more countries and recruit more colleagues. 

You easily see the bigger picture in complex business challenges and can translate them into clear customer value and commercial opportunities. Building long-term partnerships with customers and partners comes naturally to you, and you move effortlessly between building new contacts and driving sales, both directly and through resellers and channels. 

You speak and write fluently in both English and German, and if you also know French, that is an advantage. You are inspired by technical and sustainability-related topics, and while you do not need to be an engineer, you should be comfortable discussing system architecture and data-driven solutions. 

Willingness to travel extensively (about 75 days per year) and spend time at our R&D center; for the first year, two days per week in Linköping are expected, or you can already have your base in the Hamburg region. 

How to apply 

If you are ready to lead the smart-lighting revolution and help us deliver on our climate commitments, we would love to hear from you.  Please send your CV and a brief cover letter explaining why this role appeals to you.  Applications will be reviewed on a rolling basis. Submit your application via our recruitment system (for data security reasons, we cannot receive applications by e-mail). 

For questions about the role, please contact our partner in this recruitment Pernilla Borgström at +46 734-159855 or pernilla@spottingme.se.  

Please note that we manage this recruitment ourselves and kindly ask recruitment agencies to refrain from contacting us.